Progress – a match made in digital heaven
Khanyisa Real Systems (KRS) and digital agency HoneyKome, have announced a formal collaboration designed to deliver integrated campaigns – backend and frontend – around the Microsoft.net Progress® SitefinityTM CMS and Marketing Automation platform. The partnership successfully merges the roles of technology and marketing, providing a seamless and exciting one-stop solution for Chief Digital Officers (CDOs), Chief Technical Officers (CTOs) and Chief Marketing Officers (CMOs).
KRS, currently celebrating its 30th anniversary, recently communicated its appointment as a Progress Partner+ for Progress® Sitefinity™. As a Certified Microsoft Partner, KRS was introduced to the feature rich CMS when HoneyKome was appointed as digital agency to Ashburton Investments and was looking for a software development partner that could bring its expertise to the account.
Matching KRS’ nous and savvy to build remarkably technical software systems, including eCommerce and CRM platforms, with HoneyKome’s expertise in creativity, UX, SEO and data capture – from a marketing perspective – has the hallmarks of making the duo a force to be reckoned with.
“We are very excited about the potential of collaborating, matching our skill set with HoneyKome’s vision and experience. We’ve been very impressed with their professional offering and their integrity, and most importantly, their trust and that of their clients, in allowing us to do what we do best – work with the tool, correctly – no short cuts,” says Steve Randles, Director at KRS.
KRS has the coding skills to enable some really complex workflows and applications within content management systems – not a usual situation. Progress® Sitefinity™ is perfect for use on hosted servers, not a SaaS, as it can run multiple websites on the one license – amalgamating different companies within a group, for example, and facilitating next generation enterprise solutions – which have a different need and set of operating requirements to those of an SMME web-builder based website.
Deseré Orrill, Managing Director of HoneyKome and CEO of the Ole! Media Group, sums it up, saying: “The collaboration of our companies underlines the shift that is happening in big business, where the Chief Digital Officer, with his/her own budget, straddles marketing and technology divisions, ultimately making many of the decisions for where a company goes in its digital conversations with stakeholders and customers.
“The addition of this new C-Level job title – CDO – underlines the importance that digital now has in every aspect of corporate life and we are now well prepared for this new dialogue.”