Sitefinity has gained a formidable industry reputation for being the best Content Management and Digital Marketing system for medium to large companies looking to make their website more client specific and more personalised.
Imagine being able to provide every client visiting your website with a personal experience that best reflects their preferences? In the past, the personalisation of a website was a goal that was out of reach for many companies. Even some of the most modern Content Management Systems (CMS) are unable to provide an experience that is unique to each client, one that adapts and changes when it needs to.
A unique message that speaks to individual clients is more effective than one that speaks widely to the masses. And that is exactly what Sitefinity is capable of; and so much more. KRS is a Sitefinity Partner, and we’ve implemented this CMS on numerous websites, thereby improving the sites user friendliness and overall efficiency. For companies taking their marketing seriously, they couldn’t find a better platform for their websites. With Sitefinity, they will have wider control over their marketing and as a result, the messages they put out there will hit the mark more often.
Don’t Forget about your Web Content Management
When building a website, most companies don’t think to ask about the web content management system that will be utilised. They take it for granted that the web design company they work with will provide them with the best of the best, often not thinking to question the extensibility of the system and whether or not it can be personalised.
Today’s consumer market is far more advanced than that of a few years ago. Clients want a personal touch when they are being marketed to, rather than being treated like one of the crowd. When treated as individuals, they are more likely to support the company.
Sitefinity is able to deliver a multi-channel experience in order to give clients the information they need in order to make an informed choice.
Sitefinity CMS simplifies the complexities that this level of technology often presents and it has become the perfect go to CMS for companies wanting to make that big impact but who have limited resources. The system benefits both developers and marketers, allowing just about anyone to mould the system and use their content to make a worthwhile impact.
With Sitefinity, marketers can reduce their reliance on complex IT by up to 80%. For developers, this CMS system allows them to quickly meet deadlines and produce a quality website that any company would be proud to have representing them.
Sitefinity’s 4 Principle Characteristics
What makes the system so popular is that it has a number of interconnected characteristics that work together to meet a number of both marketing and online commerce needs. In terms of website personalisation, Sitefinity is one of the best you will find in South Africa.
The 4 characteristics that make Sitefinity work
- Content Management
Content management is at the core of the system and it works to seamlessly provide website users with content that is relevant, via multiple channels. The content management is able to fully engage users and it quickly and easily gets the message out there, across multiple devices. Some key points include inline editing, content personalisation, SEO tools, a form builder, quality control, authorisation workflow, digital asset management and more.
Giving visitors a unique experience is certainly invaluable, especially in a world characterised by mass marketing. A personalised online experience can drive revenue by predicting how site visitors will use the site and from there shaping their visit. Instead of allowing valuable user data to be wasted, Sitefinity harnesses the information to create that one of a kind event. The system achieves this by creating tailored messaging to target specific audiences, build target segments and leverage the data collected from the site, such as user behaviour and demographics.
- Multi-Channel Management
Consistency is about as important as relevancy when you are aiming to make an impression that lasts. Sitefinity allows you to manage your entire digital presence from a central location. Content is delivered instantly and some of the benefits of this characteristic includes delivering content that is wanted (when its wanted), improved ability to interact whilst also improving the visibility of the site, making loyalty a priority which is, in turn, able to improve the ROI, and finally, the work deployed is minimised.
- Digital Commerce
The final characteristic that makes this enterprise content management system the perfect choice is that it integrates commerce solutions and various enhancements to help companies improve their revenue. Personalisation is as much a part of the digital commerce system, as it is the CMS. Features that clients can look forward to includes built-in capabilities for catalogues, specific promotions, order management and storefronts, Ucommerce® integration for increasing shopping conversions, and a ROC commerce platform, which is an end-to-end digital platform that makes the buying experience seamless.
We have partnered up with Sitefinity to ensure that our clients enjoy nothing but the very best when it comes to their online marketing. Contact us today to find out more about how you can benefit from having Sitefinity on your website.