For all of you who have been pushing forward with work, and were assigned to new projects BUT run out of creative juices, look no further and have a peek at these beautiful sites!
What are gradients?
Gradients are simply colour transitions, where colours gradually blend or transition from one colour to the next. The important feature of gradients is using colours that are similar in tone, shade or colours that are complementary to each other according to the colour theory (these are colours that are opposite each other on the colour wheel). The other important factor to consider when creating a gradient design is the feeling and emotion you want to elicit from your viewers, according to colour psychology. Bold colours provide a lively feeling while pastel colours evoke a calm feeling. Remember, when it comes to gradients, the less variety of colours you have the better, stick to your brands colours or simply bold, subtle colours, to avoid being visually overwhelming.
Image Courtesy of: https://www.pinterest.ru/pin/538039486728246714/
Why do we need them?
“Why do we need gradients you ask?”, because not only are they a great way to add colour and depth to a design but they are eye-catching, attention-grabbing and a great way to stand out. They may also amplify flat designs, add some texture to backgrounds and even a colour overlay of photos. If you feel your brand or logo needs to be elevated, using gradients is a great way to add some sophistication. Perhaps you feel your logo needs to be more vibrant and catch your customers attention, then adding a gradient can add that extra colour and or interest to your design. Even a company's packaging may be considered.
Image Courtesy of: https://webkul.github.io/coolhue/
What would you use it for?
Gradients are extremely versatile when considering application. They can be applied to anything, as a background or the prime focus. You may apply it to your packaging, to catch the consumers eye before the other packaging does. For your logo, and perhaps use your brand colours which is also another great way you may use gradients. This way you allow your consumers to be further immersed into your brand experience. You may also use it in your marketing materials to provide a more modern feel to your brand, therefore giving the impression that your company is current with the times. For example, text elements in your UI design (like the site Arjay Studio), the background of a website, book or magazine covers, posters or even business cards.
Image Courtesy of: https://arjay.studio/#the-development-of-AR-projects
Who would need to use it?
“To whom are gradients relevant to?”, there are so many it would take a very long time to list them all for you. KRS decided to keep things short and sweet for you, and give you some great examples of people who can use gradients to their advantage. A brand that wants to be distinguishable in the UI design field would be digital designers, graphic designers, marketers, web designers, software companies, video game development companies, publishing companies, printing company... so you get the point, the list goes on.
There we have it folks, the reasons behind using the gradient tool. Without further ado here are the brilliant sites: