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Musings

Virtual Reality offers exciting business opportunities

7 May 2018 by Jean-Pierre Damstra

Virtual reality has long since moved from the realm of science fiction into the homes of avid gamers and offices of innovative design companies. In the near future, we can expect to see Virtual Reality (VR) and Augmented Reality (AR) become increasingly relevant to both business and consumer, with applications ranging from training to entertainment, product design to communication.

Now is a good time for companies to start thinking about how this technology can be leveraged to gain a competitive advantage. KRS has a few ideas for you, from some of the exciting work we are doing in this field.

Immersive Training

Whilst most popular applications of the technology revolve around gameplay, investigations into VR as a tool for training and education offer promising results, about which we are particularly excited. By creating an immersive experience, an emotional response is elicited in an individual and could very well allow for significant improvements in information retention over traditional methods such as, say, lectures and textbooks. The interactive nature of VR allows for a gamified experience that keeps individuals engaged. It also allows the opportunity to train individuals for potentially dangerous scenarios.

Visualization of Design

VR improves communication by allowing a design to be brought to life, in a manner where the user can experience the architecture or product design in a very tangible manner.

Health and Safety

Make the dangers real, through interactive gamified experience of dangerous situations. Ensure that your health and safety requirements are understood by all staff, in a manner that transcends language barriers, and even literacy requirements.


VR technology provides an exciting opportunity for developers to engage with designers in bringing an environment to life. Developers must learn the art of creating flexible conditions so as to allow a user some level of control within an environment. It is an art that is common in gameplay (with which developers are familiar), but has exciting applications in many business contexts.

Your business has opportunities for using VR from presentation of architectural or product design to your health and safety, distance learning, surgery, flight simulation and so on. The technology to build these new VR experiences is already well proven in the gaming world and is ready to jump the gap to business application.

VR will further revolutionize the way we communicate. Thus, it is yet another space which promises to disrupt industry by rewarding early adopters.

Are you excited? ‘Cos VR.

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