Musings

29 Jan 2019 by Gerald Steyn
No longer a fashion term, customer experiences are being ‘designed’ by a growing force of experienced digital marketer technicians. Here's a look at How and Why? [...]

14 Jan 2019 by Gerald Steyn
An ’experience cloud’ consolidates and processes customer data, their digital experience, along with ‘personalisation’, ultimately creating an effective, intelligent vehicle to understand and deliver customer journeys, as well as attaining business value. [...]

7 Dec 2018 by Gerald Steyn
Key elements and activities used to derive the most benefit from the Sitefinity Digital Experience Cloud include knowing your audience, then how to connect directly with them. [...]

19 Oct 2018 by Gerald Steyn
While Big Data is seemingly ‘all the rage’ in the digital marketing and tech worlds, the technology that seems to be capturing the attention of enterprise marketers, is the ability to organise and measure customer data sets obtained from their web properties. [...]

6 Aug 2018 by KRS
KRS is proud to announce that the new Virgin Active Red website implemented by our Sitefinity team was recognized in the top 5 websites of the quarter by Progress. [...]

25 Jul 2018 by Gerald Steyn
The website is now capable of creating a specific user experience whenever website visitors browse a specific page or click on a button or link. What is the way forward for companies to click with their audiences? [...]

22 Aug 2017 by KRS
We are excited to announce that KRS has been appointed as a Progress Partner, for the SitefinityTM CMS and Digital Marketing Automation platform. [...]