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Musings

Tailormade Designer Customer Experiences

29 Jan 2019 by Gerald Steyn
No longer a fashion term, customer experiences are being ‘designed’ by a growing force of experienced digital marketer technicians. Here's a look at How and Why? [...]

personalisation Take command and let’s get real and personal!

14 Jan 2019 by Gerald Steyn
An ’experience cloud’ consolidates and processes customer data, their digital experience, along with ‘personalisation’, ultimately creating an effective, intelligent vehicle to understand and deliver customer journeys, as well as attaining business value. [...]

Connected by the DEC How do you connect customers and prospects across multiple channels?

7 Dec 2018 by Gerald Steyn
Key elements and activities used to derive the most benefit from the Sitefinity Digital Experience Cloud include knowing your audience, then how to connect directly with them. [...]

personalisation2 Website Personalisation

25 Jul 2018 by Gerald Steyn
The website is now capable of creating a specific user experience whenever website visitors browse a specific page or click on a button or link. What is the way forward for companies to click with their audiences? [...]